Add properties before you invent another event
Most “missing” signals are already present—buried under vague names and empty property bags.
Practice notes
Short essays for teams tightening instrumentation and metric ownership.
One activation definition, written once
If three squads mean three different “activated” states, retention charts will never agree.
Review hours that work from Daegu
A weekly analytics review dies when it ignores who can attend and which decisions they own.
What you leave with after an engagement
Expect clearer signals and metric ownership—not a promise that growth will follow.