Application analytics

Path & Retention Mapping

Agree the steps that explain drop-off and return behaviour, then validate that instrumentation can actually measure them.

₩3,400,000 · 3 weeks

Laptop open on a desk with business charts on screen

Funnels fail when product and engineering disagree on what “success” means at each step. This engagement locks path definitions, retention windows suited to your usage pattern, and the minimum event set needed to measure them.

We guide implementation and check sample traffic against expected sequences before anyone trusts a chart. Windows are chosen from how your application is used—not a borrowed 7/30 template.

Best after a signal inventory, or when you already know the funnel is wrong but cannot agree which events to trust.

Typically included

  • Path and retention workshops
  • Instrumentation guidance
  • Sample-traffic validation
  • Engineering handoff notes

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